Getting Brandkit found on ChatGPT
We have retired the monthly backlink programme. The honest reason: that grade of link no longer moves rankings in your category, and we checked it against your own data first. Over the last six months we pointed a run of links at your key pages, and Search Console shows those pages did not improve for it, several actually drifted down over the same window. What wins here is content, not link volume, so the time and budget that went into links now goes where it earns its keep. We are also working on genuinely sustainable ways to build authority, and we will come back to you with a plan once we have it right.
Two things carry the value, and then an operational layer around them.
The expertise: which pages to refresh first, which content clusters to build, what to write and talk about, and in what order. The strategy tab is the start of that, and it keeps evolving as the data moves. This is the thinking you are buying.
Our content platform, yours to use. It researches a page, tells you what to fix, and drafts the refresh in your brand's voice, so you can bring a piece up to date in minutes rather than hours. You already write your own content, so this fits exactly how you work: you run the refreshes, and the platform does the heavy lifting.
We keep handling the on-page and technical side, the monthly report, and the rank tracking across NZ, AU and US, plus your usual quarterly strategy call. The tracking is expanding (see below), and once measurement is fixed the report will finally show what organic and AI are earning you.
You have published a lot, which is exactly right for this category. But most of it is ageing: across your sitemap, roughly three-quarters of pages were last updated more than a year ago, and the bulk of the site was last touched back in 2024. In AI search that matters, because engines lean on content that is current and answer-shaped, and a page written two years ago rarely reads that way any more. Refreshing that library is the single biggest, fastest lever you have, because you are re-sharpening assets that already rank rather than starting from a blank page.
To be straight about the shape of it: we are not proposing to refresh and SEO-check every page for you. Done properly across a few hundred pages that is dozens of pieces a month, a much larger engagement and a much larger cost. Instead, you get the platform to do it yourself at pace, guided by our priorities. Consider Notable kind of mates' rates, you are basically getting access to use as you like. All we ask is that you tell us how it is working for you, because your feedback genuinely helps us make it better.
Until now we have tracked a fixed set of 15 keywords, chosen by hand. We are moving past that. Rather than picking a handful and pointing links at them (which we have now stopped), we want to track a much fuller list, pulled programmatically from Search Console and keyword data, and grouped into content clusters so we can see whether each territory is being properly supported. As a start, we have built a content-cluster map into your SEO sheet: seven territories, the pillar and supporting pages for each, the priority keywords, and what to refresh or write. That map is what the refresh work follows, and we will recommend the full keyword list to track alongside it.
You are at $1,270 a month today for backlinks, on-page and reporting. For $1,500 you drop the links that were not working and add full access to Notable, which on its own lists at around USD $500 a month. We are folding the platform in at mates' rates because you are one of our longest-standing clients and we would genuinely value your read on it. Net effect: a modest bump, and a much more powerful engagement behind it.
Questions on any of this, or want to see Notable in action: reply to the email this came with, or grab a time with Ben. The strategy tab holds the evidence behind every line above.